When it comes to creating great content for your blog, there’s one thing that’s just as important as the words you put on the page: the focus of your post. Sure, you might have the most well-written piece on the planet, but if it’s not targeted at the right audience or on the right topic, it’s not going to do much good. So, what exactly is “focus” when it comes to blog post writing, and how can you make sure you’re hitting the mark every time you hit “publish”?

First, let’s define what we mean by “focus”. When we talk about a post’s focus, we’re talking about what the post is centered around. It’s the main idea, or the one thing that you want your readers to take away from the post. It’s what your post is trying to achieve.

Now, why is focus so important for SEO? The simple answer is that search engines like Google use the focus of a post to determine what it’s about, and whether or not it’s relevant to the search query that a user has entered. If your post is all over the place and doesn’t have a clear focus, it’s going to be harder for Google to determine what it’s about and whether it’s relevant. On the other hand, if you have a clear, focused post, it will be easier for Google to understand what it’s about and whether it’s relevant to the user’s search query.

So, how do you make sure your posts have the right focus? Here are a few tips to get you started:

• Determine your target audience: Before you even start writing, you need to know who you’re writing for. Who is your ideal reader? What are their interests, pain points, and goals? Knowing your target audience will help you determine the focus of your post and make sure it’s relevant to their needs.
• Choose a clear, specific topic: Once you know who you’re writing for, it’s time to choose a topic. Make sure your topic is specific and narrow. Don’t try to tackle too many ideas in one post; instead, choose one specific thing you want to write about and stick to it.
• Make a plan: Before you start writing, take a few minutes to make a plan. What do you want to say in your post? What’s the main message you want to convey? Make a simple outline that you can use to guide your writing.
• Use a clear, attention-grabbing headline: Your headline is the first thing people will see when they find your post, so it’s important that it grabs their attention and makes them want to keep reading. Make sure your headline is clear, concise, and directly related to the focus of your post.
• Use subheadings and images. As you write, use subheadings to break up your content and make it easier to read. Also, use images to help illustrate your points and keep your reader engaged.
• Wrap it up with a conclusion. Once you’ve finished writing your post, make sure you wrap it up with a conclusion that sums up the main points, and reiterates the focus of your post.

By following these tips, you’ll be well on your way to creating blog posts that have a clear focus and are optimised for SEO. And the best part? By focusing on what your readers want and need, you’ll also be creating posts that are enjoyable to read and that people will want to share with their friends. So go ahead, get creative, and have some fun with it!

SEO copywriting for blog posts is just one of the things we can assist with at Tomedia. Get in touch with us today to find out more about how we can help your website to achieve SEO success and beyond.