One of the questions we get most commonly asked is, “What should come first: website content or design?” The answer is that it’s a bit like the old chicken and egg question. When it comes to whether you should design your website or come up with its content first,...
If you’ve been following our site for some time, you’ve probably seen us talk a lot about search engine optimisation. If you missed it, check out our page on the importance of search engine optimisation (SEO) here. For those of you who aren’t already familiar with...
“Cold emailing” is a type of email marketing where businesses send unsolicited emails to potential clients and customers. Many business owners and businesses send cold emails as part of their marketing strategy – for example, by sending expressions of interest and...
Content marketing is an umbrella term that can be used to describe a variety of different pieces of content. Some examples of content marketing include case studies, blog posts, articles, eBooks, magazines, landing pages, social media posts, email marketing, videos,...
When we talk about marketing, we talk a lot about things like social media, digital marketing, blog posts, influencer marketing, search engine optimisation, PR, and customer service. All of these are examples of great marketing strategies that businesses might use to...
