Have you ever heard of “orphans” and “coverage issues”? No, not the sad, abandoned children or insurance plans, but rather two important aspects of SEO. These technical terms might sound a bit dry and boring, but trust us – they’re super important to the health of your website.

So, what exactly are orphans and coverage issues? Orphans are pages on your website that are not linked to any other page. This means that they are not easily accessible to users or search engines, which can negatively impact your website’s visibility.

Coverage issues refer to any technical problems with your website that prevent Google from being able to crawl and index your pages. This can include broken links, incorrect URLs, and missing meta descriptions.

But don’t worry! These issues are not only fixable, but they can also be prevented by following best practices. Here are a few tips to keep in mind:

  • Link all of your pages: Make sure all of your pages are linked to other pages on your website. This not only makes it easier for users to navigate, but it also helps search engines find all of your pages.
  • Use descriptive URLs: When creating new pages, use descriptive and keyword-rich URLs. This makes it easier for search engines to understand what the page is about, which helps with indexing.
  • Check for broken links: Regularly check for broken links on your website, and fix them as soon as possible. You can use a free tool like Broken Link Checker to easily find and fix broken links.
  • Monitor your website’s health: Use tools like Google Search Console to monitor your website’s health, and find any issues that may be affecting your visibility.

By following these best practices, you can prevent orphans and coverage issues from hurting your website’s SEO. And trust us, your website will thank you!

See, that wasn’t so boring after all! Taking care of your website’s orphans and coverage issues is just like giving it a little TLC. And who doesn’t love a little self-care for their website?

Correcting any orphans or coverage issues are just some of the services we offer at Tomedia. Get in touch with us today to find out more about how we can help your website to achieve SEO success and beyond.


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